Message & Philosophy

私たちが大切にしているのは、創業以来受け継いできた「基本理念5原則」です。 これは、経営判断、働き方の基準であり、日々のものづくりや人との向き合い方の根幹でもあります。

 NANGA's Five Guiding Principles

Challenge

Never Know Until You Try

The name NANGA comes from Nanga Parbat, one of the world’s highest peaks in the Himalayas. It was chosen to reflect our determination to take on even the toughest challenges and face any obstacle with courage. “You never know until you try. And if it doesn’t work out, move on. The important thing is simply to take that first step.” We believe in approaching challenges with an open mind, learning from our mistakes, and continuing to take on new ones. That mindset is at the heart of the NANGA spirit.

Creativity

This could also work!

Looking ahead, one of our goals is to become a comprehensive outdoor apparel brand. Reaching that goal means thinking about the steps we need to take and the products we should create. We believe the possibilities in manufacturing are endless. That’s why we want everyone at NANGA to discover their own goals for the future. We’re also committed to creating a work environment where our staff can work comfortably.

Pursuit

How Can We Do This?

The time and effort invested in learning make the work that follows all the more rewarding. We believe that those who never stop learning, who don’t see hard work as a burden, and who genuinely enjoy the process will continue to grow. “How much thought can we put into it? How can we turn those ideas into action? And how can we achieve our goal?” At NANGA, we never stop pursuing a higher standard of quality.

Trust

Let’s Build Dreams Together

We strive to be a company where every member of our team can achieve their dreams. Even if that dream means becoming independent and leaving NANGA, we will support it. Everyone’s dreams are NANGA’s dreams. We believe that our actions always come back to us. That’s why we never become arrogant, never grow complacent, never pretend to be something we’re not, and always value the people, products, and experiences closest to us. To help make those dreams a reality, we provide genuine value and remain committed to earning the trust of those around us.

Shared Values

That’s Wonderful!

When we create high-quality, meaningful products, our users are delighted and more people become fans of NANGA. That, in turn, motivates us to create products that continue to live up to their expectations. Our staff work together as one team to build that positive cycle. We believe NANGA’s true value lies in establishing world-class craftsmanship and a reputation to match, so that our users can say, “I’m glad I chose NANGA,” and our staff can say, “I’m glad I work at NANGA.”

この考え方を軸に、当社は事業活動を行っています。